With nearly 100,000 attendees, the streets of Anaheim, California are going to be a bit crowded over the next few days. Music manufacturers, wholesalers, retails, and artists of all types the 2014 NAMM Show opens tomorrow, January 23rd 2014.
The National Association of Music Merchants (NAMM) will unite the global music products industry during its annual trade show, the largest of its kind, which will feature debuts of musical instruments and technologies, ongoing concerts, interactive demos, workshops and artist appearances. FACTS: nearly 96,000 registrants; 1,500+ exhibiting companies representing more than 5,000 brands; 280 new-to-NAMM exhibitors; NAMM Members from 90+ countries attend.
Today we were able to attend most of the kick-off Media Preview day to get a glimpse of some of the hottest products being announced at the show. We were also treated to a few intimate performances by some great artists like Art Alexaxis from Everclear who did a great acoustic version of Santa Monica, to a couple members of the group SHEL out of Colorado. We also got to see what the new Hohner, Inc. 32-key melodica sounded like in the talented hands of Parliament Funkadelic keyboardist Kim Manning.
There were a couple additional things worth noting, and we encourage you to check them out. NAMM President Joe Lamond talked about several of the programs NAMM is supporting and then introduced Gov. Mike Huckabee. Gov. Huckabee is a longtime supporter of NAMM and music programs in schools He reminded all of us how important it is to keep these programs alive even in these times of extreme budget cuts, and we could not agree more. Gov. Mike also talked about the One Play fund that NAMM has established to help give back and empower parents to put a musical instrument in every kids hands. These kids are our futures. They will be the ones who make a difference in this world. Music is a passion, and skill, a gift. “Music is a life skill. There are a lot of things you are going to grow to old to do, but one will never outgrow the ability to either play or participate in music.” And just how does Gov. Mike describe the NAMM show? Well, “after we die, this is the first day of heaven for musicians!”
Former NY Yankee Bernie Williams stopped by for a minute to talk about the importance of music in his life. He got the love affair started at the age of 8. Music has always been a part of his life and today he is a Latin Grammy nominated jazz artist. “Music is the most powerful force in the world, I believe, besides God”. Bernie continued that this is why he “believes that every kid needs to have an opportunity to be involved in music and learn an instrument. And that’s why I’m here”. D’Angelico Guitars then presented a very limited edition Bernie Williams signature model guitar. Only 51 of these Yankee blue colored instruments will be produced and all will be signed by Bernie.
More to come! But for now, here are a few photos from the event.