Content from Peavey Press Release
Revolutionary Guitar Provides Perfect Pitch & Intonation,
Forever Changing the Way Guitars Are Played & Recorded
ANAHEIM, Calif. (NAMM Exhibit 5740, Hall B) — Music and audio innovatorPeavey Electronics® has partnered with Antares Audio Technologies, the creator of world-renowned Auto-Tune® pitch-correction technology, to announce the dawn of the new guitar revolution: the Peavey AT-200™ guitar featuring Auto-Tune for Guitar, a new musical instrument that electronically self tunes and intonates continuously as you play.
With the simple push of a button on the Peavey AT-200, guitar players can now create music in perfect tune and pitch. The Peavey AT-200 utilizes Antares Auto-Tune for Guitar, a DSP technology that works behind the scenes to bring the clarity of perfect pitch to a quality instrument in an unobtrusive manner. No bulky, unattractive hardware weighs down the playing experience—the Peavey AT-200 looks, plays and sounds just like a conventional guitar, exactly the way it should.
Just as Auto-Tune changed how vocals are recorded, the Peavey AT-200 with Auto-Tune for Guitar will forever change the way guitars are played and recorded. Players won’t have to stop to retune during live performances. Producers and engineers will no longer waste precious time on tuning and intonation issues during recording sessions. With the AT-200 guitar, perfect pitch is the new standard.
The Peavey AT-200 is also the gateway to a growing collection of powerful new Auto-Tune for Guitar features. With its built-in software upgrade capability, new features from Antares can be easily loaded into the AT-200 and controlled by any MIDI source, from MIDI foot switch controllers to iPad or iPhone devices running dedicated Auto-Tune control software.
Combining Peavey’s 47-year legacy of innovation in music and audio with Antares’ history of creating game-changing audio technologies is a natural partnership, said Peavey Electronics founder and CEO Hartley Peavey.
“Peavey has always been a ‘different’ kind of company, one that is driven by the desire to innovate and advance the possibilities in music and audio, while serving players and professionals with attainable, quality products,” said Peavey. “Partnering with Antares to bring their revolutionary Auto-Tune technology to guitars is the gateway to the next generation of music creation. As always, we’re proud to be leading the way.”
As countless players and producers know, less-than-perfect intonation can seriously muddy a guitar’s tone. The Peavey AT-200 guitar with the Antares Solid-Tune™ intonation system constantly monitors the precise pitch of each individual string and electronically makes any corrections necessary to ensure that every note of every chord and riff is always in tune, regardless of variables like finger position or pressure. The technology is even smart enough to know when players intend to manipulate pitch, so bends and vibrato sound as natural as they always have. As a result, listening to a guitar with Solid-Tune is a revelation, offering a purity of tone that has simply never before been possible.
“We knew that our Auto-Tune had the power to change the sound of guitars, creating sonority and clarity,” said Dr. Andy Hildebrand, founder of Antares Audio Technologies. “Partnering with a company revered for quality and reliability like Peavey was very important to this project. Peavey has been a leader in musical instruments for decades, and the AT-200 with Auto-Tune for Guitar is a high-quality guitar that any musician can appreciate.”
Peavey’s legacy of innovation includes pioneering the use of computers in guitar making and in creating the first digitally configured and controlled audio system. In addition, Peavey’s ReValver™ amplifier modeling software has changed the way musicians and producers think about recording guitar tone forever.
The Peavey AT-200 electric guitar will be available in July 2012 from authorized Peavey retailers. Please visit www.peavey.com/dealerlocator to find a dealer near you.
About Antares Audio Technologies
Antares Audio Technologies is the worldwide leader in the development of unique vocal processing tools. Having revolutionized vocal production with the ground-breaking Auto-Tune pitch correction technology, Antares is committed to providing producers, engineers, sound designers and musicians with powerful, innovative, easy-to-use tools for enhancing and manipulating the human voice. Now, with the introduction of its revolutionary Auto-Tune for Guitar technology, Antares is profoundly expanding the flexibility and creative potential of the electric guitar. Antares Audio Technologies is located at 231 Technology Circle, Scotts Valley, CA 95066. Email: firstname.lastname@example.org Web: www.antarestech.com
About Peavey Electronics®
Founded in 1965, Peavey® is one of the world’s largest manufacturers and suppliers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and distributes to more than 130 countries. Peavey and its MediaMatrix®, Architectural Acoustics®, Crest Audio®, Composite Acoustics® and Trace Elliot® brands and affiliates can be found on concert stages and in more than 10,000 airports, stadiums, theme parks and other venues around the world. To find out more, visit www.peavey.com.